Vima HotelsManagement services
Sales & marketing
At Vima Hotels, we are customer-oriented sellers.
Our sales and marketing approach
Hotel sales culture
Customer-oriented behavior is linked to sales performance.
- We balance the best interests of the customer and hotel.
- Customer service experience is paramount.
- We are the first to respond to customer requests.
- We follow up with customers the same day.
We are relationship builders
The seller's relationship with the client affects their perception of the hotel.
- Customers buy from people they like and trust.
- The seller must create a genuine rapport with the client.
- The seller must cultivate personal connections with clients.
- We nurture long-term, profitable relationships.
We create and deliver value
The seller who creates value wins the business.
- The seller must apply solutions to customer problems.
- The seller generates new solutions for ongoing customer problems.
- We drive revenue.
- The
- If the activity doesn't drive revenue, it is not a priority.
We understand client needs
The seller demonstrates that they understand client needs.
- The seller understands the client's problems and objectives.
We collaborate with clients
Clients are more likely to buy from sellers who help them achieve a goal.
- We are responsive, proactive, and easy to buy from.
We are a team-selling organization
Everybody sells.
- Front-desk associates are sales advocates.
- GMs and Regional Directors help close business.
We alleviate risk
Customers are cautious and averse to taking risks.
- The seller must build solutions that minimize risk.